Búsqueda de LIBROS DEL AUTOR: ronald a nykiel

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  • MARKETING YOUR CITY, U.S.A.
    ebook
    MARKETING YOUR CITY, U.S.A.
    RONALD A NYKIEL / ELIZABETH JASCOLT
    With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appe...

    $1,380.00

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  • HANDBOOK OF MARKETING RESEARCH METHODOLOGIES FOR HOSPITALITY AND TOURISM
    ebook
    HANDBOOK OF MARKETING RESEARCH METHODOLOGIES FOR HOSPITALITY AND TOURISM
    RONALD A. NYKIEL
    Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologi...

    $2,040.00

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