Búsqueda de LIBROS DEL AUTOR: ronald fullerton

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  • THE FOUNDATIONS OF MARKETING PRACTICE
    ebook
    THE FOUNDATIONS OF MARKETING PRACTICE
    RONALD FULLERTON
    Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of t...

    $1,200.00

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