Búsqueda de LIBROS DEL AUTOR: ronald hill cait lamberton and jennifer swartz

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  • MAPPING OUT MARKETING
    RONALD HILL, CAIT LAMBERTON AND JENNIFER SWARTZ
    Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the ...

    $1,060.00