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  • NAMING RIGHTS, PLACE BRANDING, AND THE CULTURAL LANDSCAPES OF NEOLIBERAL URBANISM
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    NAMING RIGHTS, PLACE BRANDING, AND THE CULTURAL LANDSCAPES OF NEOLIBERAL URBANISM
    ROSE-REDWOOD, REUBEN, VUOLTEENAHO, JANI, YOUNG, CRAIG, AND LIGHT, DUNCAN
    In recent decades, urban policymakers have increasingly embraced the selling of naming rights as a means of generating revenue to construct and maintain urban infrastructure. The contemporary practice of toponymic commodification has its roots in the history of philanthropic gifting and the commercialization of professional sports, yet it has now become an integral part of the ...

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