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  • QUALITATIVE MARKET RESEARCH
    ebook
    QUALITATIVE MARKET RESEARCH
    WENDY GORDON / ROY LANGMAID
    This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the significance of body language in the interaction between researcher and respondent and the application of techniques to discover the private world of the individual are all exposed. So too, is the least...

    $1,240.00

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