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  • DECODING BRANDING
    ebook
    DECODING BRANDING
    ROYCE YUEN
    Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic f...

    $1,120.00

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