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  • GREEN CONSUMERISM: PERSPECTIVES, SUSTAINABILITY, AND BEHAVIOR
    ebook
    GREEN CONSUMERISM: PERSPECTIVES, SUSTAINABILITY, AND BEHAVIOR
    RUCHIKA SINGH MALYAN AND PUNITA DUHAN
    This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present...

    $2,999.00

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