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  • STRATEGIC MARKETING: CONCEPTS AND CASES
    ebook
    STRATEGIC MARKETING: CONCEPTS AND CASES
    RUSSELL ABRATT / MICHAEL BENDIXEN
    This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad rang...

    $1,100.00

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