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  • SPORT MARKETING IN A GLOBAL ENVIRONMENT
    ebook
    SPORT MARKETING IN A GLOBAL ENVIRONMENT
    RUTH M. CRABTREE
    This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United S...

    $1,260.00

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