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  • SPORT AND SOCIAL MEDIA IN BUSINESS AND SOCIETY
    ebook
    SPORT AND SOCIAL MEDIA IN BUSINESS AND SOCIETY
    GASHAW ABEZA / RYAN KING-WHITE
    This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social...

    $539.00

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