Búsqueda de LIBROS DEL AUTOR: s m a moin

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  • STORYTELLING IN MARKETING AND BRAND COMMUNICATIONS
    ebook
    STORYTELLING IN MARKETING AND BRAND COMMUNICATIONS
    S M A MOIN
    Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. With th...

    $1,300.00

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  • LEADERSHIP IN THE IMAGINATION AGE
    ebook
    LEADERSHIP IN THE IMAGINATION AGE
    S M A MOIN
    This book reframes leadership for a world transformed by AI, accelerating technologies, and planetary fragility. It argues that leadership is no longer about control or optimisation but about orientation: knowing what matters, sensing direction, and acting with moral courage when certainty collapses. In this new era, inherited formulas fall short. What leaders need instead is d...

    $1,200.00

  • CREATIVITY IN MARKETING EDUCATION
    ebook
    CREATIVITY IN MARKETING EDUCATION
    S M A MOIN
    Creativity in Marketing Education: Storytelling, Imagination and Purpose reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning. It reconceptualises every student as a protagonist on a journey of self-discovery, every educator as a guide and catalyst for change, the curriculum as a blank canvas for creativity, and teaching and learning...

    $1,300.00

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