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  • STRATEGIC REPUTATION MANAGEMENT
    ebook
    STRATEGIC REPUTATION MANAGEMENT
    PEKKA AULA / SAKU MANTERE
    Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization ...

    $1,240.00

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