Búsqueda de LIBROS DEL AUTOR: sally dibb

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  • MARKET SEGMENTATION SUCCESS
    ebook
    MARKET SEGMENTATION SUCCESS
    SALLY DIBB / LYNDON SIMKIN
    Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select ...

    $1,940.00

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  • MARKETING BRIEFS
    ebook
    MARKETING BRIEFS
    SALLY DIBB / LYNDON SIMKIN
    This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.The text itself is organized into short structured chapters, the Briefs, each including:* Core definitions* A bulleted key point overview* Thorough yet concise explanation ...

    $1,160.00

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