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  • PURPOSE-DRIVEN PRICING
    ebook
    PURPOSE-DRIVEN PRICING
    SALONI FIRASTA-VASTANI / JAGDISH N. SHETH
    Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people’s health outcomes and...

    $920.00

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