Búsqueda de LIBROS DEL AUTOR: sandra e moriarty

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  • THE SCIENCE AND ART OF BRANDING
    ebook
    THE SCIENCE AND ART OF BRANDING
    GIEP FRANZEN / SANDRA E. MORIARTY
    This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand ...

    $1,560.00

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