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  • THE INTERNATIONALISATION OF RETAILING IN ASIA
    ebook
    THE INTERNATIONALISATION OF RETAILING IN ASIA
    SANG CHUL CHOI
    European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and competing directly with each other in a substantive way fort he first time. These Western retailer...

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