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  • THE NEW CONSUMER PSYCHOLOGY
    ebook
    THE NEW CONSUMER PSYCHOLOGY
    SANG MIN (LEO) WHANG
    The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This b...

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