Búsqueda de LIBROS DEL AUTOR: sarah hong xiao

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  ebook

  PRIMAL MARKETING

  MICHAEL NICHOLSON / SARAH HONG XIAO

  Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. While markets, technologies, and media channels have transformed rapidly, the human mind that buys, chooses, and...

  $980.00