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  • MARKETING WIRELESS PRODUCTS
    ebook
    MARKETING WIRELESS PRODUCTS
    SARAH-JAYNE GRATTON / DEAN A. GRATTON
    Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer. The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved somewhat paradoxical to those wo...

    $1,460.00

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