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  • BUSINESS-TO-BUSINESS
    ebook
    BUSINESS-TO-BUSINESS
    MARIO GLOWIK / SARAH MARIA BRUHS
    Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad...

    $1,800.00

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