Búsqueda de LIBROS DEL AUTOR: sarah turnbull

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  • ADVERTISING ACCOUNT PLANNING
    ebook
    ADVERTISING ACCOUNT PLANNING
    SARAH TURNBULL / LARRY KELLEY / DONALD JUGENHEIMER
    This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringin...

    $1,460.00

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  • ABSOLUTE ESSENTIALS OF ADVERTISING
    ebook
    ABSOLUTE ESSENTIALS OF ADVERTISING
    SARAH TURNBULL
    This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertisin...

    $580.00

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