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  • CONSUMER BEHAVIOUR AND SOCIAL NETWORK SITES
    ebook
    CONSUMER BEHAVIOUR AND SOCIAL NETWORK SITES
    SARAH ZARAKET
    This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it. Consumer Behaviour and Social Network Sites tackles different themes relating to negative eWOM. Drawing on ...

    $640.00

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