Búsqueda de LIBROS DEL AUTOR: scharrer erica

3 resultados

scharrer erica Eliminar filtro Quitar filtros
  • QUANTITATIVE RESEARCH METHODS IN COMMUNICATION
    ebook
    QUANTITATIVE RESEARCH METHODS IN COMMUNICATION
    ERICA SCHARRER / SRIVIDYA RAMASUBRAMANIAN
    This fully updated second edition offers an advanced introduction to quantitative methods that focuses on why and how to conduct research that contributes to social justice. Providing both inspiration and step-by-step guidance on how to conceive, design, and carry out a quantitative study, the book shows how research can be used to work toward a more just and equitable world. T...

    $1,840.00

    Ver detalle
  • TELEVISION: WHAT'S ON, WHO'S WATCHING, AND WHAT IT MEANS
    ebook
    TELEVISION: WHAT'S ON, WHO'S WATCHING, AND WHAT IT MEANS
    COMSTOCK, GEORGE / SCHARRER, ERICA
    Television: What's On, Who's Watching, and What It Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television is not only watched but its messages are attended to and well understood. There is no sh...

    $1,399.00

    Ver detalle
  • THE PSYCHOLOGY OF MEDIA AND POLITICS
    ebook
    THE PSYCHOLOGY OF MEDIA AND POLITICS
    COMSTOCK, GEORGE / SCHARRER, ERICA
    Research indicates that people discount their own opinions and experiences in favor of those of "experts" as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather th...

    $1,042.00

    Ver detalle