Búsqueda de LIBROS DEL AUTOR: scheinbaum angeline close

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  • CORPORATE CANCEL CULTURE AND BRAND BOYCOTTS
    ebook
    CORPORATE CANCEL CULTURE AND BRAND BOYCOTTS
    SCHEINBAUM, ANGELINE CLOSE
    This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage social media to communicate their grievances with companies. This book reports c...

    $1,260.00

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  • THE DARKER SIDE OF SOCIAL MEDIA
    ebook
    THE DARKER SIDE OF SOCIAL MEDIA
    ANGELINE CLOSE SCHEINBAUM
    The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens ...

    $1,260.00

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