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  ebook

  ADVERTISING AND THE WORLD WIDE WEB

  SCHUMANN, DAVID W. / THORSON, ESTHER

  The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media...

  $1,560.00

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