Búsqueda de LIBROS DEL AUTOR: scott mccabe

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  • SOCIAL TOURISM AT THE CROSSROADS
    ebook
    SOCIAL TOURISM AT THE CROSSROADS
    ANYA DIEKMANN / ‎SCOTT MCCABE / ‎CARLOS CARDOSO FERREIRA
    Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the important role that social tourism can play in providing significant benefits for the people supported through social tourism schemes. However, despite these advances and awareness of the...

    $1,200.00

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  • THE ROUTLEDGE HANDBOOK OF TOURISM MARKETING
    ebook
    THE ROUTLEDGE HANDBOOK OF TOURISM MARKETING
    MCCABE, SCOTT
    Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practi...

    $1,460.00

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  • MARKETING COMMUNICATIONS IN TOURISM AND HOSPITALITY
    ebook
    MARKETING COMMUNICATIONS IN TOURISM AND HOSPITALITY
    SCOTT MCCABE
    The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing communication strategies meet the changing and challenging demands of modern consumers,...

    $1,460.00

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