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  • EXPLORING COMMERCIAL, SOCIAL, AND DIGITAL INNOVATION FROM THE CUSTOMER PERSPECTIVE
    ebook
    EXPLORING COMMERCIAL, SOCIAL, AND DIGITAL INNOVATION FROM THE CUSTOMER PERSPECTIVE
    SEIDALI KURTMOLLAIEV
    The traditional narrative of innovation often centers around the firm, overlooking the role of the customer as the ultimate judge and beneficiary of innovations. This book challenges the firm’s right to define innovation, advocating instead for a customer-centric approach. The ultimate aim of this book is to help innovate both for and with the most critical stakeholder—the cust...

    $1,300.00

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