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  • FREEMIUM ECONOMICS: LEVERAGING ANALYTICS AND USER SEGMENTATION TO DRIVE REVENUE
    SEUFERT, ERIC BENJAMIN
    Freemium Economics brings a practical, instructive approach to help you successfully implement the freemium model by building analytics into product design from the beginning. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the lifetime custome...

    $636.00