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  • MANAGING AND MARKETING TOURIST DESTINATIONS
    ebook
    MANAGING AND MARKETING TOURIST DESTINATIONS
    METIN KOZAK / SEYHMUS BALOGLU
    Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for stra...

    $1,420.00

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