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  • NATION BRANDING IN NON-WESTERN SOCIETIES
    ebook
    NATION BRANDING IN NON-WESTERN SOCIETIES
    SHANTANU CHAKRABARTI
    A country’s stature in global politics is often determined by its popular image and public perceptions, as reflected in global media. While ‘nation branding’ as a term and a tool of analysis in Social Sciences has emerged prominently since the 1990s, the practice of ‘positive’ projection of states, regions and locality along with non-state institutions has deeper historical roo...

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