Búsqueda de LIBROS DEL AUTOR: shelby d hunt

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  • CONTROVERSY IN MARKETING THEORY: FOR REASON, REALISM, TRUTH AND OBJECTIVITY
    ebook
    CONTROVERSY IN MARKETING THEORY: FOR REASON, REALISM, TRUTH AND OBJECTIVITY
    SHELBY D. HUNT
    In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing ...

    $1,420.00

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  • MARKETING THEORY
    ebook
    MARKETING THEORY
    SHELBY D. HUNT
    One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in market...

    $6,100.00

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