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  • ELECTRONIC WORD OF MOUTH AS A PROMOTIONAL TECHNIQUE
    ebook
    ELECTRONIC WORD OF MOUTH AS A PROMOTIONAL TECHNIQUE
    SHUCHUAN CHU / JURAN KIM / CHARLES R TAYLOR
    Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) communications have become a very important to the success of products. In today’s cluttered e...

    $1,160.00

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