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  • PUBLIC RELATIONS, BRANDING AND AUTHENTICITY
    ebook
    PUBLIC RELATIONS, BRANDING AND AUTHENTICITY
    SIAN REES
    Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the...

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