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  • UNDERSTANDING GREEN CONSUMER BEHAVIOUR
    ebook
    UNDERSTANDING GREEN CONSUMER BEHAVIOUR
    SIGMUND A. WAGNER
    Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and metho...

    $1,600.00

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