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  • CHOICE AND PREFERENCE IN MEDIA USE
    ebook
    CHOICE AND PREFERENCE IN MEDIA USE
    SILVIA KNOBLOCH-WESTERWICK
    Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But...

    $1,540.00

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