Búsqueda de LIBROS DEL AUTOR: simon majaro

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  • MARKETING IN PERSPECTIVE (RLE MARKETING)
    ebook
    MARKETING IN PERSPECTIVE (RLE MARKETING)
    SIMON MAJARO
    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for succes...

    $1,320.00

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  • INTERNATIONAL MARKETING (RLE INTERNATIONAL BUSINESS)
    ebook
    INTERNATIONAL MARKETING (RLE INTERNATIONAL BUSINESS)
    SIMON MAJARO
    Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised in...

    $1,320.00

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