Búsqueda de LIBROS DEL AUTOR: sodergren jonatan

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  ebook

  MARKETING INSIGHTS FROM POPULAR CULTURE

  SÖDERGREN, JONATAN

  This book explores how everyday stories, media, and symbols shape—and are shaped by—the ways we think about markets, brands, and consumption. Drawing on examples from film, television, music, fairs, and other familiar cultural settings, this book offers fresh perspectives on how marketing operates beyond boardrooms, spreadsheets, and formal strategy. Rather than treating market...

  $1,240.00

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