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  • THE GLOBAL ADVERTISING REGULATION HANDBOOK
    ebook
    THE GLOBAL ADVERTISING REGULATION HANDBOOK
    MARY ALICE SHAVER / SOONTAE AN
    Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and...

    $1,760.00

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