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  • FIRM INTERNATIONALIZATION
    ebook
    FIRM INTERNATIONALIZATION
    SOPHIE NIVOIX
    In a fast-moving, globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject. The book offers a comprehensive analysis of the theoretical and practical aspects of using and developing intangible resource...

    $1,140.00

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