Búsqueda de LIBROS DEL AUTOR: sotiris lalaounis

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  • STRATEGIC BRAND MANAGEMENT AND DEVELOPMENT
    ebook
    STRATEGIC BRAND MANAGEMENT AND DEVELOPMENT
    SOTIRIS T. LALAOUNIS
    Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process ...

    $1,380.00

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  • DESIGN MANAGEMENT
    ebook
    DESIGN MANAGEMENT
    SOTIRIS LALAOUNIS
    Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has ...

    $1,340.00

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