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  • RETAIL AND MARKETING CHANNELS (RLE RETAILING AND DISTRIBUTION)
    ebook
    RETAIL AND MARKETING CHANNELS (RLE RETAILING AND DISTRIBUTION)
    SRINIVAS K. REDDY
    Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of cons...

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