Búsqueda de LIBROS DEL AUTOR: stan maklan

2 resultados

stan maklan Eliminar filtro Quitar filtros
  • CUSTOMER RELATIONSHIP MANAGEMENT
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT
    DANIEL D. PRIOR / FRANCIS BUTTLE / STAN MAKLAN
    This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case example...

    $1,900.00

    Ver detalle
  • CUSTOMER RELATIONSHIP MANAGEMENT
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT
    SIMON KNOX / ADRIAN PAYNE / LYNETTE RYALS / STAN MAKLAN / JOE PEPPARD
    Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy development, value creation, channel and...

    $2,000.00

    Ver detalle