Búsqueda de LIBROS DEL AUTOR: stanley paliwoda

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  • INTERNATIONAL MARKETING
    ebook
    INTERNATIONAL MARKETING
    STANLEY PALIWODA / MICHAEL THOMAS
    The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific ...

    $1,600.00

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  • MARKETING MANAGEMENT IN ASIA.
    ebook
    MARKETING MANAGEMENT IN ASIA.
    STANLEY PALIWODA
    Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from tr...

    $1,260.00

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  • PERSPECTIVES ON INTERNATIONAL MARKETING - RE-ISSUED (RLE INTERNATIONAL BUSINESS)
    ebook
    PERSPECTIVES ON INTERNATIONAL MARKETING - RE-ISSUED (RLE INTERNATIONAL BUSINESS)
    PALIWODA, STANLEY
    Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing pract...

    $640.00

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