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  • CONSUMING ATMOSPHERES
    ebook
    CONSUMING ATMOSPHERES
    STEADMAN, CHLOE
    Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over recent years in marketing and beyond, with the concept at a crucial point in its development. However, research about atmosphere is often confined into disciplinary silos. Consuming A...

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