Búsqueda de LIBROS DEL AUTOR: stefan muller

1 resultados

stefan muller Eliminar filtro Quitar filtros
  • INTERFAITH MARKETING
    ebook
    INTERFAITH MARKETING
    FRANK G. CABANO / STEFAN MÜLLER / KATJA GELBRICH
    Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This book presents a comprehensive overview of the current state of knowledge of comparative religious research. The authors discuss ...

    $1,240.00

    Ver detalle