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  • CUSTOMER LOYALTY PROGRAMMES AND CLUBS
    ebook
    CUSTOMER LOYALTY PROGRAMMES AND CLUBS
    STEPHAN A. BUTSCHER
    In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed t...

    $1,560.00

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