Búsqueda de LIBROS DEL AUTOR: stephan liozu

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  • DIGITAL PRICING STRATEGY
    ebook
    DIGITAL PRICING STRATEGY
    STEPHAN M. LIOZU AND ANDREAS HINTERHUBER
    Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, exam...

    $1,200.00

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  • PRICING STRATEGY IMPLEMENTATION
    ebook
    PRICING STRATEGY IMPLEMENTATION
    ANDREAS HINTERHUBER / STEPHAN M. LIOZU
    Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical ri...

    $1,280.00

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  • PRICING AND HUMAN CAPITAL
    ebook
    PRICING AND HUMAN CAPITAL
    STEPHAN LIOZU
    The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthe...

    $1,100.00

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  • THE ROI OF PRICING
    ebook
    THE ROI OF PRICING
    LIOZU, STEPHAN / HINTERHUBER, ANDREAS
    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this i...

    $1,320.00

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