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  • DIGITAL PRICING STRATEGY
    ebook
    DIGITAL PRICING STRATEGY
    STEPHAN M. LIOZU AND ANDREAS HINTERHUBER
    Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, exam...

    $1,200.00

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