Búsqueda de LIBROS DEL AUTOR: stephan m liozu

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  • DIGITAL PRICING STRATEGY
    ebook
    DIGITAL PRICING STRATEGY
    STEPHAN M. LIOZU AND ANDREAS HINTERHUBER
    Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, exam...

    $1,200.00

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  • PRICING STRATEGY IMPLEMENTATION
    ebook
    PRICING STRATEGY IMPLEMENTATION
    ANDREAS HINTERHUBER / STEPHAN M. LIOZU
    Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical ri...

    $1,280.00

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