Búsqueda de LIBROS DEL AUTOR: stephen lacy

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  • ANALYZING MEDIA MESSAGES
    ebook
    ANALYZING MEDIA MESSAGES
    DANIEL RIFFE / STEPHEN LACY / BRENDAN R. WATSON / JENNETTE LOVEJOY
    The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles...

    $1,099.00

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  • ANALYZING MEDIA MESSAGES
    ebook
    ANALYZING MEDIA MESSAGES
    DANIEL RIFFE / STEPHEN LACY / FREDERICK FICO / BRENDAN WATSON
    Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis...

    $999.00

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